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A post on Kylie Jenner’s Instagram is now worth more than $1m – 08.05.2018

A post on Kylie Jenner’s Instagram is now worth more than $1m

According to social media insights firm D’Marie Analytics, a post marked as #sponsored or #ad on Kylie Jenner’s Instagram is now worth more than $1m in ad spend. This makes her the highest valued influencer on social media, pushing Beyoncé back to second place.

Read more here.

 *Despite what you think of her, this proves that Kylie is an undeniable global brand who has achieved a milestone in the influencer marketing and advertising industry which many professionals have failed to do*

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 Google now tells you who paid for those political ads

In order to publish political ads, Google will now be requiring an advertiser to “confirm they are a U.S. citizen or lawful permanent resident, as required by law.” Further to these measures, Google will be creating Transparency Reports that will tell interested parties who actually bought political ads and how much they spend on them. The reports will be published and made accessible to anyone who wants to find it.

Read more here. 

*The last thing any of the big tech companies wants is to be implicated in another scandal related to the involvement in elections, in the USA and beyond. Google may be taking extra measures to avoid a Facebook-style fallout*.

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Facebook and Instagram videos now play natively in WhatsApp

In its most recent iOS update, WhatsApp has added support for native playback of Facebook and Instagram videos within the app, so you can watch videos sent by your contacts without having to exit your conversation and leave the app.

Read more here.  

*Facebook is finally adding better layers of integration between the platforms it owns – until now, only YouTube videos could be played within WhatsApp*.