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Users can now ask Alexa when their leftovers will go bad – 31.05.2018

Users can now ask Alexa when their leftovers will go bad 

Ovie is pairing its smart food storage containers with Amazon’s Alexa technology to allow consumers to keep track of when goods are due to expire. Users need only to say the name of the food in the container to receive immediate expiry information.

Read more here. 

 *Reducing food waste is a topic that is currently dominating public discussion – Tesco recently removed the ‘best before’ dates from a range of their products. Perhaps the use of smart technology will provide a solution to this, and that ‘best before’ and ‘use by’ dates will soon be a thing of the past?*

 

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Pinterest is growing faster than Twitter and Snapchat

Pinterest might still be behind in terms of total users on its platform, but its growth rate is really quite impressive. The latest data shows that Pinterest is closing in on the 250 million-user mark fast, with a growth rate of 50 million monthly active users.

Read more here.   

*Will this growth paired with the platform’s numerous new features convince brands to increase their advertising spend on Pinterest, and potentially refocus their efforts from other platforms such as Facebook?*

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Young eating habits are influenced by social stars

A UK study has revealed that children who saw social influencers eat unhealthy foods consumed an average of 448 calories, 26% more than the 357 calories consumed by those who didn’t.

Read more here.

* Despite an increased awareness of well-being amongst young people, social marketing is clearly still affecting this generation when it comes to food choices. Since much of this audiences time is spent online, perhaps social campaigns such as Jamie Oliver’s #AdEnough campaigns are the way forward?*

 

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