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Xbox translates a real football match into game commands – 02.05.2018

Xbox translates a real football match into game commands 

Created for a match report in the London Evening Standard, the campaign reimagines player’s moves into the corresponding console commands. For example: ‘Navas (Y) but drops the ball. The command ‘Y’ refers to ‘through ball’.

Read more here. 

*This is a bold move for a newspaper. Whilst this might alienate a large proportion of its readership, the risk may pay off by allowing the publication to reach a new audience, those that predominantly exist within the digital world. It will be interesting to see what the response from the readers will be.*.

 

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Coca-Cola’s AR cans take customers on a trip through China

Coca-Cola China is taking customers on an AR journey through 23 Chinese cities. When customers scan one of the limited-edition cans with their phone, they’ll see a playful animation on their screen that brings that city to life. 

Read more here.  

* This is further proof of our prediction that we’ll be seeing AR pop up everywhere, where we didn’t think we needed it. For the food and drinks industry, it seems that VR is being used to add an experiential element to the eating/drinking process, something which makes sense for a brand who’s tagline is ‘Taste the Feeling’.*

 

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Instagram’s ‘Explore’ section is getting a makeover

 The Explore page will now feature buttons on the top of the page in a carousel, giving users the option to swipe through subjects like animals, photography, and architecture to see more posts about that particular topic.

Read more here. 

* The new update means you’ll be able to browse more content related to your interests; irrelevant content appearing within the Explore tab is a common user complaint. It remains to be seen, however, if the introduction of topic channels will help improve the experience.*

 

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