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Homes.com lets you search for real estate based on images from social media – 06.06.18

Homes.com lets you search for real estate based on images from social media

Homes.com has launched Snap & Search, a new feature that brings visual search to the process of looking for real estate.  This is the first visual search tool for real estate in the US, and it allows you to upload an image from Instagram, Pinterest, or one that you took yourself (or downloaded from somewhere).

Read more here. 

*This is the first time a big investment brand has invested in such technology; they are ultimately reinventing the way that the property market works by providing a visual-led, ultra-personalised search experience. This does however raise security issues, it essentially gives people permission to take photos of random people’s’ homes.*

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Americans are ready to exclusively shop online

In a recent US survey, 10% of consumers said they had used an AR app for online shopping, of which 67% said they would never shop in-store again if AR made that possible.

Read more here. 

*We now live in an on-demand world, where customers are beginning to favour innovations that make purchases faster, more efficient and pain-free. As this survey indicates, technologies like voice-activated devices and AR have gained traction and are slowly driving a shift towards consumers shopping more heavily online.*

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Health insurance company advises millennials through online game show

ahm is hoping it can help millennials better understand the world of health insurance through a fun and light-hearted game show titled ‘Are You Ready to Be 30?’ Created in collaboration with Vice, the three-episode run of the show gives advice to young Australians who are learning how to be independent adults.

Read more here. 

*By going with a comedic but still educational content strategy, ahm reaches an audience that has no shortage of media competing for its attention and does so in a way that creates brand recognition.*

 

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