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Apple unveils a new set of ‘digital wellness’ features for better managing screen time – 05.06.2018

Apple unveils a new set of ‘digital wellness’ features for better managing screen time 

Apple has announced a series of new controls that will allow users to monitor how much time they spend on devices, set time limits, control the distraction of notifications, and control the device usage for their children.

Read more here. 

*Companies until now have encouraged the design of software and apps that continually engage and addict users. Now it seems that there has been a shift in priorities with platforms such as Google and Apple prioritising digital wellbeing.*

 

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Scout FM offers personalised podcasts 

Users choose from one of three types of talk radio stations and answer a set of questions that better refine the results. As the chosen podcast starts, users will be provided with the option to skip or to continue listening. In time, the service will adjust to the listener’s preferences, removing those that tend to be skipped or ignored.

Read more here. 

* Following a shift in the music industry from ownership to access, brands are realising the potential of subscription services, playlists and online radio stations for podcasts. Scout FM reflects a new generation of devices that aim to revolutionise the way people listen to talks.*

 

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Macy’s trades in bloggers for the digital influence of employees                                    

The programme allows employees to sign up to participate as social media influencers. Employees use their own social media accounts, but they incorporate products and services from Macy’s into short videos. 

Read more here. 

*This change in marketing strategy gives the retailer more control over who delivers their message and carries over the brand’s best in-store sales efforts to digital. It also lowers the costs of using well-known, but not necessarily dedicated social media influencers.*

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