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Army turns to Twitter and Facebook in bid to fill empty posts with £1.6m campaign – 13.06.2018

Army turns to Twitter and Facebook in bid to fill empty posts with £1.6m campaign

 The MoD has revealed that it spent £1.4m with Facebook trying to drum up recruits in the past two and half years, and £220,000 on Twitter. Spending with Facebook included almost £20,000 on “boosting” posts, a process where an advertiser can pay more to have their post appear in more places and to a targeted audience.

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 *Targeting young people via social media is a sensible method – it is more cost effective than other form of traditional advertising such as TV ads. Traditionally, the army is seen as a traditional or career dominated by the upper middle classes – if young people from other demographics are seeing it on social media, then perceptions of it being a career only for certain groups are likely to be changed, encouraging them to join.* 

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Facebook introduces video streaming hub for gamers 

Facebook has launched Fb.gg, a centralised location for watching gamers’ livestreams. Users can follow gamers they like and get recommendations for other videos based on on their likes and groups.

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 *It’s a smart idea, but it has arguably come about too late. Big YouTube gamers with a dedicated following would have to make the switch to Facebook, though it could prove to be worth it for viewers who might miss out on gaming content in the regular feed.*

 

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Instagram will now let you shop products through Stories

Instagram has announced that it will now add stickers with a shopping bag icon to Stories. Users can tap the sticker to see more details about a product.

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* While the shopping tag has long been available within Instagram’s feed, the move is a huge for brands who want to capitalise on the many viewers who watch Stories –  which is estimated to be around 300 million daily. The shopping capabilities also come as rival Snapchat boosts its commerce offerings as well. Earlier this week, the app said it is testing shoppable Snap and Story ads.*

 

 

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