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Brands struggle to measure influencer marketing impact – 19.06.2018

 Brands struggle to measure influencer marketing impact

A new report found that for every £1 spent on influencers in the beauty industry in 2017, brands received an average return of £8.81. Despite this low ROI most beauty brand seem happy to continue working with digital influencers as it proves effective for building wider brand awareness.

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*The findings also indicate that authentic collaborations are a concern for marketers, with a sizable majority (52%) admitting to this. Issues and concerns such as this raise the question: has influencer marketing reached saturation point? As such, is continued investment in this marketing method still worth it?*

 

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Facebook will stop showing minors ads for gun accessories  

Facebook will soon prevent minors from viewing ads for gun accessories, such as holsters and magazines. The move comes amid a renewed focus on gun violence in the United States following school shootings in Santa Fe, Texas; Parkland, Florida; and others.

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*The change coincides with the larger discussion about the role of firearms in the US, especially in the wake of a number of high-profile shootings. Limiting the ads to users who are likely out of high school feels like an incremental step, but it’s one that could cut down on the visibility of the items and accessories that make guns seem cooler.*

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With Selfiestix, Pedigree gave dog owners what they have always wanted

Introducing the SelfieSTX. The first-ever device that guarantees perfect selfies with your dog. Pedigree created the campaign together with BBDO and gave away thousands of these small plastic devices that clip onto your phone and hold a DentaStix. Alongside this, the company also released the SelfieSTX app, a dog-friendly Snapchat platform featuring face filters (of course!).

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*The selfie has become a cultural phenomenon, and with the popularity of dog Instagram accounts (as well as hashtags such as #dogsofinstagram), it makes sense for a brand like Pedigree to jump in on this conversation and create a dog-friendly way of getting those all-important selfies. *

 

 

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