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Facebook brings blood donations feature to its platform – 18.06.2018

Facebook brings blood donations feature to its platform in Bangladesh, India and Pakistan

In honour of World Blood Donor day, Facebook has announced the launch of Blood Donations on its platform, a new centre on the platform where people can sign up to be blood donors and get notified when they are needed to donate blood nearby. Over 11 million people have already signed up, and Facebook says that thousands of donations have already been facilitated through the centre.

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 *This makes great use of Facebook’s location capabilities – most people want to donate blood but are unsure how and where they can do so. By making this information more accessible and focused on their local vicinity, the barrier of lack of information is removed, therefore making the donation process far easier.*

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Snapchat Studio allows users to create custom AR filters

 Snapchat is letting its users design their own social media experience with the release of Lens Studio’s selfie software. Lens Studio was released in 2017 and gave users the option to create any filter they could dream up, but only with the rear-facing camera. With this update, people will be able to expand their creations to include selfie filter production.

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 *By allowing anyone the option to create filters, the platform is making customers part of its creative process –  this will undoubtedly help set it apart from its competitors.*

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 Lush trials AR product app in new package-free store

Lush is trialling Lush Lens, a mobile app created that uses artificial intelligence and product recognition to allow customers to scan a product with no packaging to gain access to information. The technology is currently being tested at the brand’s first ever ‘Naked’ store in Milan, where all products are free of packaging.

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 *In piloting this digital programme, Lush is hoping to engage with digitally-minded consumers in a way that both satisfies their mobile behaviours as well as their constant need for information on the products they purchase. The innovation also ties back to the sustainability goals the brand has built its DNA upon – by creating solid products (such as shampoo bars, rather than in liquid form) it not only eliminates the use of packaging like plastics, but enables experiences that more easily involve image recognition.*

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