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Facebook Messenger can now automatically translate conversations – 25.06.2018

 Facebook Messenger can now automatically translate conversations

M, the Facebook Messenger AI bot can now translate your conversation. Right now, M only translates between Spanish and English but Facebook has confirmed that other languages will be added soon. It understands when a message is written in a language which is not the recipient’s default app language and offers to translate it. M will then show a pop-up that offers to immediately translate all messages from that specific recipient.

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* Facebook’s focus on building out its translation capabilities may have to do with its plans to launch its smart speaker in a non-US market. If the US-based company decides to launch in Spanish-speaking countries, for example, then the ability to communicate with users across language barriers could be vital to the launch’s success. Regardless of the platform’s motives for introducing this new feature, it is undoubtedly a useful tool.*

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Snapchat’s docuseries will place viewers in its shows via AR

Endless Summer is the first show in a new series from the social media platform that follows the lives of two real-life Snapchat users and lets viewers put themselves in the show via AR portals. The AR platform puts users in the show, connects them with cast members and lets them join watch parties.

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*Delivering original content is important for social networks like Snapchat and even Facebook. By coming up with new engaging ways to deliver content, these platforms also ensure that their ad revenue keeps on growing, that creators on their site have the tools they need to build up and connect with their public, and that they retain the attention of their key audiences by continuing to evolve with consumer demands.*

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IKEA’s AR app helps kids dream up cardboard box creations 

The mobile app allows users to take a picture of a box with their phone, and then suggests possible creations based on the size of the box along with step by step instructions for construction.

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*A large part of Ikea’s brand identity involves creating stylish, functional products that make use of basic materials – coming up with cardboard works of art is therefore a natural and creative extension of the retailer’s offer to customers. Implementing augmented reality technology via a user-friendly app allows the brand not only to offer a family-oriented activity but also puts the cardboard waste often generated by its products to good use, giving them a second life as a craft project.*

 

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