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Forget your phone, these beers will keep you updated on the #WorldCup – 15.06.2018

Forget your phone, these beers will keep you updated on the #WorldCup

To keep people away from their phones and be more social, this Swedish brewer Noorlands Guld has decided to print tweets onto beer foam, so you can stay updated and still have fun with your friends.

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*This is a novelty way of steering attention away from their phones and encouraging them to spend more time with the people that they are with. Carlsberg recently launched an ad for the World Cup which conveyed a similar message, this initiative, despite being on a smaller scale is arguably more effective.*

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The conversation economy is set to boom during 2018

According to new research by Pindrop, the use of voice technology within business is expected to triple in the next 12 months. Some 85% of businesses surveyed are planning to use voice-activated assistants like Amazon’s Alexa or Microsoft’s Cortana to communicate with customers in some capacity, up from 28% this year. In the longer term, more than two thirds (67%) of brands are planning to use voice-activated assistants for the majority of their customer interactions. 

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 https://www.lsnglobal.com/news

 *Consumers are increasingly becoming more trusting of voice interfaces and brands are recognising this. What will be interesting is how different brands adapt their marketing strategies to incorporate this new way of reaching their customers.* 

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 Dove social campaign calls for organisations to increase paternity leave 

With Father’s Day looming, Dove Men+Care have launched a social and video campaign entitled #DearFutureDads, encouraging other organisations to provide men with more flexibility around paternity leave. Dove’s parent company, Unilever, have promised to roll out a minimum of three weeks paternity leave to new fathers from the end of 2019 onwards.

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*This well-timed video campaign comes after research which found that 63% of fathers would consider quitting their job to help raise their new-born child, and will likely contribute to wider discussion about firms’ policies on paternity leave. More and more brands seem to be employing hashtags to create awareness of societal and environmental issues. Just last week, Sky Ocean Rescue launched their #PassOnPlastic campaign which took on a similar format. *

 

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