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H&M Home to launch Google Assistant app – 08.06.2018

H&M Home to launch Google Assistant app for voice-enabled style advice

 H&M has teamed up with Google to experiment with voice technology for its homeware brand, providing customers with personalised style advice through Google Assistant. To make the experience even more personal the H&M Home Stylist, as the assistant is called, will reportedly have an exclusive human voice responding. 

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*This is one of the first voice applications to ever be released within the fashion and interior design fields. Initiatives such as this show how the fashion industry is changing fast and technology is more important than ever as an enabler in adapting to an ever-changing society.*

 

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SeatGeek brings ticket buying into Snapchat

You can now buy game and concert tickets from teams and musicians within Snapchat, thanks to an integration with SeatGeek. SeatGeek says this is the first ticket-buying experience built into the Snapchat app.

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*Snapchat has been playing around with in-app purchases for a few months now. In February, it launched its own merch store, it also teamed up with Jordan for an exclusive sneaker release event. It will be interesting to see whether this industry-first collaboration with the platform will be adopted by other big brand ticket-sale sites.*

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Facebook’s Lip Sync Live lets users pick a song to sing for a mock broadcast 

Facebook has introduced a new feature called Lip Sync Live to help foster connections between its music lovers. The feature allows users to lip sync their favourite song, such as ‘Havana’ by Camila Cabello, during a live broadcast that they can then share on their page.

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* Facebook’s popularity with the younger generation has been on a continuous decline, with teens choosing to use other social media apps, such as Snapchat and Instagram. Will this new and more dynamic way of sharing help Facebook target younger users and keep them?*

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