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Instagram announces long-form video service – 25.06.2018

Instagram announces long-form video service

To mark reaching one billion users, Instagram have launched a long-form video service called IGTV, which will allow users to upload video content which is up to an hour long. Users can access IGTV content, which will be limited to videos filmed in portrait, through the Instagram app, and through a standalone app which will launch next week.

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*Instagram has evolved far beyond the initial simplicity of just filtering and sharing photos. When it launched, mobile networks, screens and cameras weren’t ready for longer-form video, and neither were users. As more families cut the cord and more teens ignore television altogether, Instagram has an opportunity to become the TV of mobile. YouTube may always have a wider breadth of content, but through curation of creators and publishers’ video content, Instagram could become the reliable place to watch something great on the small screen. *

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Players chew gum to control Tic Tac’s Snapchat game

To promote its new line of gum, mint brand Tic Tac have come up with two Snapchat games that are controlled by chewing. In Spearmint Jungle, a player’s chewing – captured by the smartphone’s camera – propels the character from vine to vine over different obstacles. In the other game, Cool Watermelon Water Ski, jaw motions power a water skier over different jumping obstacles. Both games are named for flavours of the new gum and are now accessible through the Snapchat app.

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*Ever since video games first hit the scene, designers have introduced new methods to control them. The keyboard, the joystick, the mouse, then the console controller etc. But there’s never been a game players control by chewing… until now. It will be interesting to see whether this initiative will help raise customer awareness of Tic Tac’s chewing gum range given that the brand is predominantly known for its pocket-friendly mints.*

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AR amplifies luxury watch brand marketing

 Luxury watchmaker Parmigiani Fleurier has launched a new augmented reality (AR) app to showcase its latest collection. The app’s AR features are triggered by pointing a device’s camera at different images on Parmigiani’s supporting microsite. Potential customers can delve into the inner workings of the watches, while video footage reveals how the watches are rigorously tested for durability.

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 *Compared to other industries, the luxury personal goods market has been slow to embrace technologies such as AR and VR in the presentation of its products, however luxury brands are beginning to explore the opportunities they offer to achieve higher levels of engagement, personalisation and convenience for shoppers. *

 

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