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Netflix pop-up lets fans ‘step’ into their favourite shows – 07.06.2018

Netflix pop-up lets fans ‘step’ into their favourite shows   

The ‘immersive experience’ will allow fans to try on costumes and view items from the sets of some of Netflix’s most popular shows, including Stranger Things and The Crown.

Read more here. 

*Hosting an event like this will drive real-life fan engagement with Netflix content, allowing the streaming site to make deeper connections with its viewers. Additionally, the Instagram-friendly nature of the pop-up means social content from the pop-up lends itself to organic sharing, further promoting their most popular shows.* 

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Jurassic World AR game drives players into Walmart and AMC Locations 

The AR game lets players interact with and collect dinosaurs hanging around in the world around them, much like Pokémon Go. The game encourages visiting the AMC Theatres and Walmart locations, where players are able to unlock virtual rewards.

Read more here. 

 *Driving players into the two retailers’ locations encourages in-store purchases, while the social media aspect of the game aids in additional store promotion.*

 

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 Snapchat’s dating mini-series moves to TV 

Fox Television has announced that Phone Swap, a Snapchat mini-series dedicated to dating, will debut on its channels this summer. Phone Swap invites two strangers to exchange their phones in order to inspect each other’s digital content and portrayal of themselves, before deciding whether to go on a date. 

Read more here.  

* After transforming its Discover section into a place for premium video content, Snapchat has streamed a variety of shows including BBC’s Planet Earth. However Phone Swap, a reality dating show, will represent the first time that a social TV series moves from a mobile platform to mainstream television.*

 

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