Menu×

Nike uses Facebook Messenger app to sell trainers in AR – 12.06.2018

 Nike uses Facebook Messenger app to sell trainers in AR

Users could access the shoes by entering a series of emojis, which they obtained from Nike social influencers, into the Facebook Messenger chatbot. Doing so would unlock the Kyrie IV ‘Red Carpet’ AR experience and granted users access to purchasing the shoe.

Read more here 

* The trainer market has, arguably, proven to be the most adaptable to the ever-increasing social/digital focus of the retail world –  Nike sold a pair of Air Jordans sold via Snapchat in 23 minutes. Other brands, however, have failed to replicate this success with similar initiatives – is this a question of failure to replicate the exact format of Nike’s past campaigns, or is it simply that the excitement and exclusivity of the trainer world is something unique to Nike as a brand?*

 

———————

 LinkedIn will tell you exactly how long your new job’s commute will be 

LinkedIn’s latest feature lets you see the location and commute time to certain employers, which may just help you decide whether or not you want to be its next employee.

Read more here

* The company’s own LinkedIn survey data indicated that 85 percent of professionals would take a pay cut for a shorter commute. LinkedIn have long attempted to make the platform more tailored towards building a ‘professional network’ – features based off of insights such as this suggest that the platform is listening to its users’ requests and putting them into action.*

 

 ———————

 

Facebook is launching a new ‘Memories’ page 

Facebook is introducing a dedicated page called ‘Memories’. The page is essentially an expanded collection of familiar Facebook features, like ‘On This Day, but will also include monthly and seasonal recaps.

Read more here  

* The social network first introduced these memory recaps just over a year ago as a way to encourage more personal sharing on a network where organic sharing has been on the decline. But these days, people aren’t sharing as much personal content on Facebook, even more so given the privacy concerns that emerged from the Cambridge Analytica scandal. Introducing more frequent updates is likely to prove more of an annoyance to most users than provide any benefit.*

 

———————