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People spend almost as much time on Instagram as they do on Facebook – 27.06.2018

 People spend almost as much time on Instagram as they do on Facebook

This month, Instagram users in the U.S. spent nearly as much time in the Android app as Facebook users spent on their app, according to new data from online measurement company SimilarWeb. On average, Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. Snapchat users spent 49.5 minutes in the Snap app, on average.

Read more here.

*Time spent matters because more time in the app means people probably see more advertisements, which is how all these apps make money. The big war on mobile devices right now is for user attention. These apps, plus more traditional media companies like Disney and Netflix, are all looking to capture attention in an increasingly competitive landscape. However, results such as this indicate that there is very little between the time spent on each platform, showing that what really matters is what brands are putting on each platform, rather than the platform they choose to publish on.*

 

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Big Bazaar’s AR Facebook app lets FIFA fans balance balls on their heads

Big Bazaar, a department store, has launched an AR game for World Cup fans on Facebook. Using the camera on the Facebook mobile app, members of the social network can balance and bounce an AR ball on their head. The game works similar to a filter, but inserts a ball that moves according to users and their surroundings inside the screen.

Read more here. 

 *The game serves as an engaging and thematic activation for the brand around a cultural event that attracts the attention of the entire world. It is interesting that the brand has decided to use Facebook’s AR capabilities, rather than simply creating a Snapchat filter – perhaps they are targeting an older audience as opposed to Snapchat’s predominantly teen audience?*

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 Instagram now lets you 4-way group video chat as you browse

Instagram users can connect to their friends via video without using a phone number. Unlike FaceTime, which is geared only towards Apple customers, Instagram’s group video chat capability is offered to both iOS and Android users who are on Instagram.

Read more here.

*With the feed, Stories, messaging, Live, IGTV and now video calling, Instagram is hoping to become a one-stop-shop for its 1 billion users’ social needs. It will be interesting to see whether users will choose to use this new feature over long-standing and established apps such as WhatsApp and Skype which offer similar capabilities.*

 

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