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Sky launch #PassOnPlasticEmoji campaign – 11.06.2018

Sky launch #PassOnPlasticEmoji campaign

Sky Ocean Rescue has launched a social media campaign to prompt Unicode to join the ‘War on Plastic’. Their campaign, #PassOnPlasticEmoji aims to promote and petition for the removal of the plastic cup and straw emojis from Unicode keyboards across the globe.

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*Just last year, we saw the WWF take the emoji approach to inspiring change with their #EndangeredEmoji campaign. In 2016, Apple made a controversial change to their gun emoji by changing it to a squirt gun. Sky hopes that mimicking this already successful format will help address the well-discussed issue of plastic use – however, realistically, what will removing an emoji actually do? Those who aren’t aware of the campaign are unlikely to notice that the straw emoji is no longer available .*

 

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World Cup VR suites mimic the experience of private box seats

Fox Sports is making virtual reality a priority during the 2018 World Cup. Users can experience pitch action from multiple 180-degree camera angles and relive moments through a variety of replay features.

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*Tickets to the World Cup are not only limited, but also come at a huge financial cost. Initiatives such as this highlight how the technology can be used to bring the immersive, stadium experience to those who cannot afford to, or might never have the opportunity to experience such an event first-hand.*

 

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  Instagram may soon let you share one hour long videos

Instagram is considering removing its current video length constraints and letting you share clips of up to one hour. At present, videos on Instagram are limited to a length of 15 seconds in Stories and up to 60 seconds in the feed. The new video format would focus on vertical video exclusively. 

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 * The move to long-form content would place Instagram as a direct competitor to dedicated video platforms like YouTube or even Facebook itself. Vertical, shot on mobile devices, is undoubtedly the trending norm for video content right now, and Instagram might be looking to owning this trend. The success of this will arguably lie with the calibre of influencers they partner with to launch this new feature – it is likely that many will be reluctant to stray from the tried and tested YouTube format. *

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