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UK singles chart to include YouTube video views for the first time – 26.06.2018

UK singles chart to include YouTube video views for the first time

The UK singles chart is getting another overhaul to include music video streams and downloads for the first time. While unofficial videos or other user-generated content will not count towards artist streams – official videos played on YouTube, Apple, Tidal and Spotify will.

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* This is a significant step for the UK and ensures The Official Chart continues to be the most comprehensive and trusted chart in the UK. This change makes sense given the popularity of streaming apps such as Spotify and Tidal and the ever declining sales of physical CDs.*

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Facebook launches print magazine called ‘Grow’

 Facebook has moved into print for the first time with a new quarterly magazine aimed at reaching ‘business leaders’. All of Grow’s content will be available online via its Facebook page and blog. The social giant says a ‘new digital home’ for Grow is in the pipeline as well. Additionally, Facebook says it will use digital platforms like Instagram and LinkedIn to distribute content.

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* This is an interesting move considering the social platform’s digital roots and massive online advertising operation. What will be interesting is to see how it separates itself from other long-standing leading business publications such as Forbes – what gives Facebook the authority to inject its opinion into the business world?*

 

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AT&T promotes Stephen King TV series with VR escape room experience

 AT&T is advertising the second season of its show, Mr. Mercedes, adapted from the Stephen King novel, with an escape-the-room game called, “The Mr. Mercedes Immersive Experience”. The event includes an AR and VR recreation of the physical world of Mr. Mercedes.

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* Recreating the show in an interactive game serves to increase interest in and awareness of the show, as well as gain social media traction with user-generated content. Additionally, given the show’s mysterious and dark nature, this puzzle-solving experience that is currently on trend is fitting. More and more digital brands are starting to materialise their marketing efforts with interactive campaigns to give their products a tangible element.*

 

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