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World Cup: VR takes you ‘inside’ the stadium – 14.06.2018

World Cup: VR takes you ‘inside’ the stadium

BBC Sport is bringing you the chance to experience the 2018 Fifa World Cup from Russia in virtual reality. All 33 games from the BBC – including England’s Group G games against Tunisia and Panama, and the final from Moscow – will be available via the BBC Sport VR 2018 Fifa World Cup app.

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*This is a fairly significant development – the BBC is the first of the major UK channels to adopt VR as part of their user offering, and what better time than for the World Cup? It is likely that other channels will introduce similar offerings for other big events, bringing about a whole new, immersive at-home sports viewing experience. Are the days of going to the pub to watch the game over?* 

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Twitter is putting more live news events in your timeline and notifications

 Twitter’s “Explore” feature will be organised by topic instead of content type, and the company is experimenting with topic tabs for a more customised news experience. The timeline will also receive a makeover: The “Happening now” feature, introduced last year, will be expanded to include tweets about breaking and personalised news.

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*For Twitter, this is a logical evolution of Moments which were introduced in 2015 to drive conversations and curate stories from the Twitterverse. Features such as this suggest the company is returning to its roots as a platform for discussion and discovering what’s happening in the world right now – this stands in comparison to other social media platforms which appear to be introducing as many new features as possible to set themselves apart from competitors.*

 

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SmartLabel gives consumers easy access to food product details 

With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.

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* There has been, and continues to be growing interest regarding the origin, method of production and wide-ranging consequences of food products – SmartLabel is fulfilling a key consumer need. Transparency is something customers value highly in today’s market. With this capability, shoppers are able to make better-informed decisions thanks to easy access to detailed information.*

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