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You can now see the ads that any Facebook Page is running – 03.07.2018

You can now see the ads that any Facebook Page is running

As part of its effort to bring more transparency to ads and Pages on its platform, Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network. 

Read more here. 

  * Facebook has come under intense scrutiny over a wide range of its business practices, including how its advertising network is used for political purposes and its role in the US elections. Introducing features such as this will ultimately mean increased accountability for advertisers and help prevent abuse on Facebook. It will also be easier for users to identify misinformation and wrongdoings. Whilst this is a huge development, those running legitimate ads need not be concerned as they should not have anything to hide.*

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Instagram will now tell you when you’ve seen all posts from the last two days

Instagram has rolled out a new feature that will let you know when you’ve scrolled through all new posts from the last 48 hours. When you come across it, you’ll see a big green checkmark and a message saying ‘you’re all caught up.’ Beyond the line break will be posts that have been up for longer than two days mixed with more recent ones you’ve already seen.

Read more here. 

 

*2018 seems to be the year that is all about helping consumers strike a better balance between gadgets/ apps and other aspects of life. Both Facebook and Instagram are working on other tools for showing users how much time they’ve recently spent in the apps – this app marks the first initiative within this larger mission.* 

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Bacardi creates consumer-chosen content for its IGTV debut

The spirits company made its fans part of the production process of their first IGTV video, allowing them to vote on what locations and camera angles were used via Instagram poll. Bacardi reports that fans were able to help the brand generate one of 1,024 possible video outcomes for the company’s first IGTV content piece.

Read more here.

*By releasing co-created content, Bacardi is attempting to transform itself into an authentic lifestyle brand that shows it values its customers by letting them take part in the production of the brand’s media. It is also a great example of how different features on a single app, using Instagram Stories poll to inform the IGTV video, can be used symbiotically to maximise a company’s presence on the platform.*

 

 

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