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Domino’s launched the first shoppable AR pizza – 30.07.2018

Domino’s launched the first shoppable AR pizza

Domino’s has launched a national campaign that lets Snapchat users order pizza directly from the platform’s Shoppable AR lens. When a person uses the feature on their face, they’ll be wearing a pair of sunglasses, which reflect a pizza in their lenses. However, when the camera flips over, they’ll be able to see a floating Domino’s pizza box that opens to reveal—surprise surprise—a pizza.

Read more here. 

* Dominos, a brand known for its social media innovation, is the first to create a shoppable lense for a fresh, food product. The success of this will arguably depend on whether it makes the purchase and delivery journey easier for the user. For a brand known for its efficient app featuring the pizza progress tracker, perhaps not.*

 

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Choosy uses AI to create on-demand clothing

Choosy is a new fast fashion brand that creates its collections based on social media demand. The retailer uses AI to scour platforms like Instagram for style photos that have generated comments like ‘where can I buy this?’ and uses this data to inspire its garments. Releasing ten styles a week, with everything under $100, customers then have a few days to order the pieces before Choosy puts them into production. 

Read more here. 

* Employing AI could be a solution to problem retailers face when trying to keep up with the pace of social media fashion trends. In addition to this, Choosy encourages customers to comment #GetChoosy on outfits they like on Instagram, which will be considered by a team of Style Scouts for the brand’s next range. By only creating pieces that customers want, Choosy also avoids garnering surplus stock, which fast fashion retailers have been criticised for.*

 

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McDonald’s to introduce cashier-less kiosk checkout at all U.S. locations 

McDonald’s is slowly starting to do away with the conventional fast food experience by implementing self-checkout kiosks into locations across the country. The fast-food chain’s goal is to have these devices available at every U.S. McDonald’s location by 2020.

Read more here. 

* McDonald’s isn’t the first corporation to begin work on automating the customer’s restaurant experience, but is joining where food and convenience retailers seem to be heading. Self-service checkout kiosks have been become more popular in the past decade as the consumer has become more independent and technology has risen to accommodate the need for convenience and speed. Is the end of human-run cashiers in sight?*

 

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