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LinkedIn rolls out voice messaging – 31.07.2018

LinkedIn rolls out voice messaging 

LinkedIn has introduced a new voice message function in a bid to give its users more options to have conversations. This includes messages which are up to one minute long, housed in LinkedIn’s messaging platform.

Read more here. 

* Whilst this features looks to allow users to better express themselves and allow for greater ease of multitasking, is it really necessary for LinkedIn, a platform that has built its base on the clear differentiation that it is a professional platform? Would you really contact a recruiter or potential employee using a voice note over a well-written message or email to their inbox? Arguably not.*

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ASOS launches influencer video series exploring identity through beauty

ASOS has launched a YouTube mini series exploring gender and identity through the lens of beauty, hosted by its influencer network (known as Insiders).

The series aims to further promote diversity and self-exploration to its Gen Z audience. Below each video, ASOS prompts viewers to further explore the topic and shop their Insiders’ looks through dedicated pages on ASOS.com.

Read more here. 

 *ASOS have been at the forefront of promoting diversity and inclusivity within the fashion world. Recent actions have included featuring a model in a wheelchair and also using more plus sized models. Using influencers to tackle and further promote these messages seems like the next sensible step for the brand given its largely Gen Z audience.*

 

 

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Nickelodeon fans can experience slime at home on network’s AR app

Nickelodeon is making childhood dreams come true with its augmented reality app that let little ones get slimed in the comfort of their home. The free app uses AR to let viewers see a slew of Nickelodeon themed pop-ups—including slime, blimps and SpongeBob SquarePants—flash across their screens at specific moments during this year’s Kids Choice Sports award broadcast.

Read more here. 

* The app is designed to function as an engagement hub, not only offering experiences synced with the broadcasting network’s major TV moments, but also creating a place for kids to play with interactive AR stickers and mini-games. With the younger generations becoming increasingly digitally-savvy, brands like Nickelodeon are going to have to figure out how to make their content engaging enough for this audience, whilst also ensuring it remains kid-friendly.*

  

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