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Scroll Free September aims to wean us off social media – 27.07.2018

Scroll Free September aims to wean us off social media

The Royal Society for Public Health, which is behind the campaign, is urging everyone to stop using – or reduce use of – Facebook, Twitter, Snapchat, Instagram and other social media platforms for the month of September. Anyone accepting the challenge can either go cold turkey, abstaining completely for a month, or commit to reduce their use, for example by steering clear of social media at social events or in the evening.

Read more here. 

 *This is a great way of monopolising on the success of other campaigns such as Dry January and Veganuary which have, of recent years, become increasingly popular. It also taps into the ongoing conversation of the effects of social media in this digital age with companies such as Facebook and Twitter introducing features which aim to help their users monitor, and better control, their app useage. It will be interesting to see what effect this has on reach and engagement give that this is the first year of the campaign.*

 

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Scotch fans can take a virtual distillery tour at Grand Central Station 

Macallan is celebrating its new facility in Scotland by allowing New York commuters to visit via a fully-immersive 4D VR experience. Using leap-motion technology, visitors are even able to customise their tour by indicating what parts of the distillery they’d like to explore.

Read more here. 

* Heritage and source form a huge part of the whiskey experience. Given that 64% of Americans have never been abroad, using VR to provide them with the same on-site experience makes sense for a brand which is trying to break into the US market.*

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Tommy Hilfiger launches smart clothing that rewards users per wear

Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled clothing that rewards consumers for each wear. The app is based on a points system, which, when activated, allows the user to receive rewards and experiences such as concert tickets through a partnership with Live Nation and exclusive access to the brand and its events.

Read more here. 

* Tommy Hilfiger has made strides in establishing itself as an industry innovator investigating how to personalise engagement with its young, digitally-savvy audience. Last year’s launch of a shoppable image recognition app during its LA runway show demonstrated the brand’s commitment to inserting digital moments at every consumer touchpoint. Gamifying the experience of wearing the garments is a first within the fashion world – whilst other brands are likely to take note, this feature is likely to take a while to permeate into mainstream fashion commerce. *

 

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