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Twitter launches the first-ever #WorldCup ‘Golden Tweet’ awards 05.07.18

Twitter launches the first-ever #WorldCup ‘Golden Tweet’ awards

 Twitter UK will be analysing data to identify the biggest Tweets based on the number of retweets they get from within the UK. While the contest officially started on July 1st, all tweets related to the World Cup since it began on June 14th will be taken into account. The most popular tweets of the tournament across five categories will be crowned Golden Tweet winners.

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*This is a great way of Twitter taking ownership of the already existing conversation happening around the World Cup on their platform. It will also encourage more people to express their views on the platform as opposed to posting on Facebook or Instagram Stories.*

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 Instagram downsizes in a new app for developing countries

 Instagram has quietly launched an extension of its app that takes up less space and data. The new platform, Instagram Lite, is designed to better serve those in emerging markets, where mobile coverage is poor, and data is expensive.

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*The launch comes at a time where brands are exploring how to make e-commerce and digital applications more accessible and efficient to consumers in these markets. Google recently adapted its new search app, Google Go, to work on 2G networks and use 40% less data when displaying search results. Elsewhere, Tinder expanded into a desktop application to streamline the service for users.*

 

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Adidas gives football fans access to exclusive content by scanning the World Cup ball

Adidas’ Telstar Machta ball is potentially the most interactive official match ball yet. Its built-in near-field communication chip enables consumers to interact with the ball using the NFC app on their smartphones. By scanning the ball, users are able to unlock a range of challenges and exclusive content.

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*With the World Cup mania in full swing, Adidas continues to deliver personalised offerings to engaged fans and customers. Before the World Cup, the company launched a campaign that allowed consumers to directly interact with Sweden’s team coach. This immersive marketing strategy shows the importance of consumer interaction and co-creating in World Cup content.*

 

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