Menu×

You can now send Instagram polls via private direct messages – 15.08.2018

You can now send Instagram polls via private direct messages

 Starting today, you will be able to send polls through Direct messages on Instagram.Take a picture, add a Poll sticker, ask a question and customise the answers. Once sent, everyone in the group chat will be able to give their opinion and see live results (as they would on a public Poll too).

Read more here. 

 * In some ways, this could be more valuable than Story polls. Many of those are as much for laughs as anything else. Direct polls may represent an easy way to pose a question to a close-knit group without tallying a slew of text replies.*

 

 ———————

Adidas will livestream high school football games on Twitter 

Adidas has partnered with Twitter on a new series that will livestream high school football games happening all over the country on the social network. Titled, naturally, Friday Night Stripes, the show will broadcast friday night games throughout the sport’s regular season from September 7th until November 9th.

Read more here.   

* Twitter has spent the last couple years slowly expanding its sports content, but it’s had stiff competition from other content platforms. Since the company again lost out on NFL broadcasting rights to Amazon back in April, it’s been looking elsewhere, including snagging 20 WNBA games. But if shows like Cristiano Ronaldo’s fictional Facebook series about teen soccer players take off, youth sports could become the next battleground where social networks clash over content rights.*

 

———————

 

Gwynnie Bee teams up with Amazon Alexa on unboxing adventure

Size-inclusive fashion subscription service Gwynnie Bee has teamed up with Amazon Alexa to offer an interactive voice activation feature that members can trigger when unboxing their purchases. The experience takes customers through different everyday scenarios where the brand’s service can be put to use. For example, a customer could say to Alexa: “Hey, Alexa, ask Gwynnie Bee to unlock my weekday adventure.” This triggers a story about how an intern spills coffee on the customer’s Gwynnie Bee dress, and upon returning the garment to Gwynnie Bee, the brand will pay for dry cleaning, free of charge.

Read more here. 

* As customers expect an increasingly seamless experience, voice is becoming an important tool to bridge the gap between a physical product and a digital platform. By adding this feature to its service capabilities, Gwynnie Bee is reassuring its customers about the level of convenience it provides, while distinguishing itself from other subscription rental competitors.*

 

———————