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 A data-driven cultural app targeting French teens – 07.08.2018

  A data-driven cultural app targeting French teens

 The French Ministry of Culture has launched a new app that offers 18-year-olds free access to cultural activities around the country. While Pass Culture is open to all, it provides young individuals in particular with £447 ($579, €500) worth of credit to spend on cultural events including films, theatre and exhibitions. The app uses geolocation to show users nearby offerings that they can swipe through, skip or keep hold of for later use or visits.

Read more here.

 *Whilst the initiative aims to have a positive social and cultural impact on young French people, some have suggested it may be a way of collecting significant data from its users, as seen with the Amsterdam City Card. Arguably, had this initiative not been released at a time where the topic of data collection and protection is dominating debate, this initiative may not have faced such scrutiny.*

 

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KFC invited viewers to take control of its cat-themed live stream using emojis

KFC went live on Facebook for a quirky, four-hour broadcast called the ‘Colonel Cat Climber’ that encouraged viewer interaction and voting. Narrated by Ron Lynch (Ron of Bob’s Burgers), the footage included dangling chicken, shooting lasers, toys and distractions to keep the pack of cats occupied.

Read more here. 

* The ‘Colonel Cat Climber’ is just the latest in a long-line of absurd and compelling southern fried chicken-based stunts from the fried chicken chain. It’s a clever way of tapping into the popularity of cute, four legged feline friends whilst also getting the KFC name in the media – despite it being a bizarre stunt which seems to have no connection to the food outlet.*

 

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In-store assistants now offer digital advice at Saks Fifth Avenue

Available exclusively through the Saks Fifth Avenue app, the Style Advisor service will offer product recommendations, answer styling questions and send customers newly-launched products that match their previous purchases or preferences. To access the service, customers must complete a short quiz that explores their favourite brands, typical style traits and most-shopped products and categories.

Read more here.  

* This is another example of how stores are combining physical touchpoints with digital technology to remain relevant in the evolving retail landscape. Will this be enough to help combat the declining numbers of physical stores? … Potentially. The success of initiatives such as this arguably depend on whether such technology is adopted by a range of retailers, and not just high-end retailers such as Saks.*

 

 

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