Menu×

Here’s how you can verify your Instagram profile – 29.08.2018

Here’s how you can verify your Instagram profile

Instead of hopelessly asking around to acquire the coveted “blue tick”, users will now have the opportunity to apply for Instagram profile verification. This doesn’t mean that the process is open to everyone though. To request a verified badge, you must be a public figure, celebrity, or brand, and meet certain account and eligibility requirements.

Read more here.

 *Before this, users could only hope to get verified, with Instagram granting the blue tick to users based on followers, type of business or public figure status. This will help brands and influencers gain authority, whilst keeping unauthorised, copy-cat accounts more at bay.*

———————

UK data protection complaints more than double under new GDPR rules

 The number of complaints filed with the U.K. data protection watchdog has more than doubled since the introduction of new European regulations. “Generally, as anticipated, we have seen a rise in personal data breach reports from organizations,” said an ICO spokesperson. “Complaints relating to data protection issues are also up and, as more people become aware of their individual rights, we are expecting the number of complaints to the ICO to increase too.”

Read more here. 

*Despite this being on the horizon for a couple of years, the reality of the work involved in implementation and ongoing compliance may have taken many businesses by surprise, and the more data a business has, the harder it is to respond quickly and compliantly.*

———————

YouTube is bringing non-skippable ads to more creators

 You might be seeing the infamous ‘Skip Ad’ button less often from now on. Following the limited introduction of its non-skippable ads to a select few creators, YouTube has now announced that the ads are coming to many more. In a video uploaded on its official Creator Insider channel recently, the company announced that all of its advertisers from the YouTube Partner Program will be getting access to the non-skippable ads, giving them the opportunity to earn more money. 

Read more here. 

 *Although the inability to skip ads is unpopular with most users, brands are willing to spend more on them. But they shouldn’t expect to be able to run 2-minute ads, as the maximum length for non-skippable ads is 15 – 20 seconds. For users who usually skip an ad after the usual 5 seconds, 3-5 times that time might annoy them of course. So creators who don’t have very loyal audiences should use with caution.*

———————