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The majority of shoppers are influenced by voice assistant algorithms – 21.08.2018

The majority of shoppers are influenced by voice assistant algorithms 

New research from Digitas reveals that virtual voice assistants like Alexa, Google Home and Apple HomePod may be putting brand loyalty in jeopardy — pushing decisions to algorithms, rather than consumer preference. 

Read more here. 

 * Many people have voiced doubts about the necessity of voice assistants. Research and results such as this, however, suggest that there is value in investing in marketing via this technology. What will be interesting to see is whether customers develop loyalties to the Alexa-recommended brands on the back of this initial purchase decision .*

 

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Spotify launches its first ever branded podcast: ‘Ebb & Flow’

Spotify is launching its first branded podcast in partnership with New Amsterdam Vodka. ‘Ebb & Flow’ will feature conversations between DJ Jasmine Solano and hip-hop and R&B artists.

Read more here. 

* In 2017, 40% of Americans said they had listened to podcast, with 24% saying they had done so within the past four weeks. For Spotify, this opens the door to many new branded partnerships, and for brands, this provides another touchpoint for customer contact – on an app familiar and already integrated into their customers’ daily lives.*

  

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Customers can purchase Foot Locker and ASICS collab gear through shoppable videos

The five-part anime series, which will premiere on Foot Locker’s Instagram and YouTube channels, will give customers an early look at ASICS’ latest clothing and footwear line, Once the customers are finished watching the series, they have the opportunity to purchase. Each video will also be shoppable, meaning that viewers can purchase the apparel or footwear directly from the platforms.

Read more here. 

*Instagram and YouTube have been increasingly becoming invaluable tools for brands and retailers. Not only are businesses using them to reach a younger demographic, but they also are using them to offer customers more immersive experiences. The videos will premiere 3 days prior to the launch of the Welcome to the Dojo line.*

 

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