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Messenger Kids starts allowing children to initiate and accept friend requests – 16.08.2018

  Messenger Kids starts allowing children to initiate and accept friend requests 

Facebook is rolling out a new feature to Messenger Kids that allows children to initiate and accept friend requests without their parents having to do so. After a parent has turned on the feature and opt-in, the child gets a four-word code that he or she can then give to friends they want to connect. 

Read more here.

 *The new feature is a response to feedback “from kids and parents that it’s too hard for kids to request contacts and let their parent know when they want to talk to a friend.” Many have questioned whether Kids Messenger is even necessary, especially in light of recent reports which document the negative effects of social media.*

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YouTube just gave The Nun the best viral marketing campaign it could hope for

YouTube has removed an ad for The Nun, an upcoming horror film, for violating its “violent and shocking content” policy. As reported by Polygon, the unskippable ad was so upsetting that a tweet warning users against it went viral, racking up more than 135,000 retweets.

Read more here. 

* YouTube doesn’t allow “promotions that are likely to shock or scare” on its service, and the ad is unquestionably a cheap, yet effective jump scare. Whilst the film alone, a thrill-seeking horror, would maybe have made recommendation websites and pages, its removal from YouTube makes it infinitely more interesting and turns it into a standalone newsworthy story.*

 

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The influencer marketing industry is booming 

On a global scale, nearly 600 thousand creators produced almost a billion interactions (988m). The report found that fashion (33%), beauty (13%) and food & drinks (13%) brands were the most mentioned, accounting for almost 60% of global sponsored content.

Read more here. 

* While audiences are becoming wiser to paid product placements, with almost half of British consumers stating they would avoid clicking on a sponsored link, this attitude appears to not affect influencer’s content choices as the report suggests.*

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