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Social media giant launches rival to streaming sites – 30.08.2018

Social media giant launches rival to streaming sites

Facebook’s Watch video-streaming service is rolling out worldwide, just over a year after its US launch. Users will be able to choose from a range of shows – from both established brands and new players – and have the ability to view clips saved from their News Feeds.

Read more here. 

 * Since its launch, Facebook has designed multiple new formats for publishers to try, including live game shows and series that feature interactive portions like quizzes and polls. The company seems to want to create a truly social TV network where creators and viewers can interact with one another in real time. Whether this will be able to take on already existing rivals such as Netflix, remains to be seen.*

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 Nike shoppers can forgo sales associates and scan barcodes of any shoe to try on

 West Coast shoppers looking to save time while trying on shoes can use the Scan-to-try functionality on the brand’s app to scan an item and have a store employee deliver their try-on pair in minutes. 

Read more here. 

*Sneaker culture continues to boom, with fans always on the lookout for the next big thing in the trainer world. Services like this help Nike continue to solidify their place as industry leaders – they continue to stay ahead of the trends in terms of tech and customer experience. In a world where convenience is key for customers, features such as this are of huge value.*

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Frito-Lay’s Alexa skill lets parents leave notes in their kids’ lunches

 Parents can ask Alexa what to write in notes on the snack brand’s products, helping support their kids as they return to school. By saying “Alexa, open Snackable Notes,” parents can get ideas for the kinds of notes they can leave their kids.

Read more here. 

* Parents putting notes in their kid’s lunches is a time-honoured tradition, one that Frito-Lay is making easier than ever by adding a talk bubble on its packaging prompting parents to write a message for their little ones and by offering a service via voice assistants which many people now have in their homes. In a sense, it’s bringing an old-school tradition into the digital age.*

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