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Spotify is testing a new feature to let users skip ads – 14.08.2018

Spotify is testing a new feature to let users skip ads

Spotify is considering making all video and audio ads skippable for all users, regardless of their subscription plan, with a new ‘Active Media’ feature. The feature allows users to skip ads as many times as they want, and jump right back to the music, even if they are on a free plan. Advertisers will only have to pay for ads that are not skipped.

Read more here. 

*Users will love this option, however, many premium subscribers are sure to feel frustrated, as there will be no real differentiation between free and paid subscriptions. This is something that Spotify will have to address eventually, and we will have to wait and see if it will lead to a change in packages and pricing. The whole point of this exercise is to deliver a personalised experience to ads consumption. Much like Discover Weekly which capitalises on user music data, Spotify hopes to achieve the same thing for adverts as well, potentially leading to higher engagement and conversion rates.*

  

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Instagram launches online series for students on coping with exam result stress

 Mental health charities and social media influencers have created a digital magazine for Instagram designed to help students handle exam result stress. The Instazine, called #Gramfam, will host a range of video messages, life advice and tips from the likes of Reggie Yates, James McVey from band The Vamps and “studygrammer” Ruby Granger on their own experiences around exams.

Read more here. 

 * #Gramfam is the first of five so-called Instazines to be released by Instagram, each coinciding with a key moment in the academic year. Communicating with them via Instagram, an app which they use on a daily basis, and also incorporating some of the most popular influencers is a great way of not only capturing young peoples’ attention but also enables the charities to initiate a conversation within an environment and on a platform their audience feels familiar with.*

  

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 Johnson & Johnson’s interactive mobile ads reward users with gift cards 

Johnson & Johnson is allowing its customers easier access to earning gift cards with its new app partnership with Dabble, a service that allows customers to interact with brand ads through surveys and quizzes to provide experience feedback for monetary compensation.

Read more here. 

*Increasingly, brands are seeking consumer insight to create better products and experiences, which Johnson & Johnson’s partnership with Dabble aims to provide. Furthermore, the brand hopes to incentivise feedback as well as cultivate brand loyalty by giving back to its customers.*

 

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