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Tinder U is a dating service for college students – 24.08.2018

Tinder U is a dating service for college students

Accessible through the Tinder app, users must sign up with a .edu email address and be geo-located on campus to be certified. They can then swipe as normal, but only from a pool of other college students at nearby schools.

Read more here. 

* This feature will make it easier for students to make new friends and study buddies as well as romantic partners when they move to a new city, which often can be an alienating experience. By building it into an already popular dating app, students will be more inclined to use it.*

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Facebook takes down more pages and accounts for ‘coordinated inauthentic behaviour’

 Facebook announced that it has removed another group of pages, groups, and accounts for what it calls “coordinated inauthentic behaviour, on Facebook and Instagram.

Read more here. 

* It’s become quite obvious that Facebook is very serious about rooting out this abuse and making sure it doesn’t continue to sully its reputation, despite it being a huge challenge. This process will take time, but it is reassuring to see the platform take action.*

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 Jo Malone lets customers purchase perfume through shoppable videos

 British brand Jo Malone have recently released a campaign video that is completely shoppable. The campaign, featuring brand spokesperson Poppy Delevingne, is in promotion of the retailer’s new limited-edition Queen of Pop collection.

Read more here. 

* Creative content that also directly links to e-commerce is becoming increasingly popular. The interactive format serves to both introduce customers to the products while also providing a platform for instant purchase.* 

 

 

 

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