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Wikipedia dropped a surprise streetwear collab to keep knowledge free – 17.08.2018

Wikipedia dropped a surprise streetwear collab to keep knowledge free

 Los Angeles streetwear brand Advisory Board Crystals has teamed up with Wikipedia to release a surprise clothing collaboration. The result is a single long-sleeve T-shirt with ABC pledging all proceeds toward the Wikipedia Foundation.

Read more here. 

*This is a great way of tapping into the ongoing popularity of limited edition streetwear brands such as Supreme, whilst also raising the necessary funds to continue the service.*

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Watchdog launches investigation into posts by social media ‘influencers’ 

An investigation has been launched into concerns social media stars are not properly declaring when they have been paid to endorse goods and services. As part of its investigation, the CMA has written to celebrities and social media influencers to gather more information about their posts and the nature of the business agreements they have in place with brands.

Read more here. 

*Just this week, a report from LSN reported that 60% of all global sponsored content came from influencers. Investigations such as this are key in ensuring that this type of content remains fully transparent, making it clear to consumers what is and what is not sponsored.*

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Olay celebrates unique personality traits with real women

Skin care brand Olay has launched “Face Anything”, a campaign that encourages female empowerment by celebrating unique personality traits. The campaign is powered by a dedicated microsite that further highlights their cast’s individualities, as well as an influencer campaign that will run on Instagram for 28 days. 

Read more here.  

* Olay is not the first cosmetic company to embrace authenticity, with body care giant Dove, for instance, having championed this mindset throughout its communications for over ten years – such as most recently introducing a tool to identify any image that is digitally enhanced. The fact that increasingly beauty and skin care brands are choosing to feature real women – flaws and all – to speak to their customer base is a huge indication that this is no longer a trend, but rather a shift in mentality that has been a long time coming.*

 

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