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Depop spotlights its most unique sellers – 14.09.2018

Depop spotlights its most unique seller

 In its first ever global campaign, the online marketplace is drawing on the app biographies of its most creative users for advertising copy. The campaign celebrates the app’s diverse, entrepreneurial community by featuring real sellers, the bios from their shops and their account handles.

Read more here.

*This campaign follows in similar suit to the recent Juicy Couture #influencer campaign, and also Adidas’ US-based billboard campaign which spotlighted influencer quotations in a similar light – it seems that the digital, online world of influence marketing is making a transition to out of home advertising.*

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Why CNN could soon share your Snapchat content

 Snapchat has enlisted an array of publisher partners to help make sure its user-generated content reaches the largest possible audience. The company announced a new program that will allow publishers to curate their own “Our Stories” using publicly submitted Snapchat content. 

Read more here. 

* For publishers, Snapchat content could prove to be a valuable resource. Though Snapchat videos have gone viral in the past, it hasn’t always been easy for media companies to access the content in the way that they can with Twitter and other social media platforms. By opening up Snapchat’s public-facing content to them, these publishers can now take advantage of Snapchat in a much more meaningful way.*

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 Twitter puts live streams at the top of your feed

Twitter is making it easier to catch live broadcasts from the accounts you follow. Now, anytime an account you follow starts a stream and shares a tweet about it, the broadcast will be pushed to the top of your timeline. 

Read more here. 

* This is the latest in a series of partnerships and updates (e.g NFL and college football) that sees the platform look to surface live streams and content. This, however, is the first time all live streams from any of the accounts a user follows will top the timeline. Is this how video content will be best placed on the platform? Perhaps. However, with many people following hundreds of accounts, is the platform at risk of simply becoming an endless stream of live video content?*

 

 

 

 

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