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Gucci is using Instagram to explore historical beauty – 21/09/2018

Gucci is using Instagram to explore historical beauty

The luxury house has launched a new Instagram account that archives beauty in art through the ages. While Gucci has borrowed decadent themes from the world of art history for years, the account, @guccibeauty, provides a more permanent space for the brand to discuss how the concept of beauty has evolved over time.

Read more here.

*This is an interesting way to showcase makeup on Instagram, proving it doesn’t have to be boring swatches or eye-roll-worthy ‘collabs’ with a Kardashian* 

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Instagram is testing a new way to add hashtags to your posts

Instagram is working on a new feature that will let you choose and add hashtags to your posts, outside of the caption or comments.

 Read more here.

*It is one of the most asked questions among social media marketers: in the caption or the comments, what is the best place to add hashtags to an Instagram post. Some have gone very creative about it, like adding hashtags in the caption but not before adding several line breaks so that they don’t appear when someone sees the post in their feed. This could put that debate to bed.*

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Spotify will now let indie artists upload their own music

Spotify  today is taking another step that may make record labels uncomfortable. Fresh off reports that the streaming service is cutting its own licensing deals with independent artists, the company this morning announced it will now allow indie artists to directly upload their music to its service, too.

Read more here.

*The move is likely to concern labels, who have traditionally acted as gatekeepers between artists and fans. But through digital media platforms, artists have been exploring new ways to build their audience.*

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