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 OkCupid now lets users define their pronouns – 12.09.2018

 OkCupid now lets users define their pronouns

 The company rolled out the new gender-expressive option yesterday, a feature that’ll allow users to choose between he / him, she / her, and they / them.

Read more here. 

* This is the first leading dating app to launch this type of feature. It was developed after the dating site started noticing how many of their LGBTQ members shared their pronouns in. This increased inclusivity could help OkCupid set itself apart from competitors such as Tinder and Bumble. *

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 Twitter starts testing Bookmarks on desktop

 Following the launch of Bookmarks earlier this year, Twitter is now testing the feature on desktop as well.

Read more here. 

* Twitter can be a chaotic place, and this feature could help people organise their content somewhat. It will be interesting to see whether users will adopt this given that Twitter is known for being the platform for real-time, reactive content. Is it a space where people really want or need to save posts for future reference? Some might even view this as another example of how they’re making it easier to save people’s tweets to potentially use against them in the future (as was the case with Jack Maynard last year). Whilst this is quite cynical, it would explain why the platform does not have an ‘edit’ button for posts.*

 

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Made In Chelsea’s Louise Thompson stung by ASA again over undisclosed Instagram Story ad 

 The ASA has banned an Instagram story from Louise Thompson – one of the stars of Channel 4 reality show Made In Chelsea – for the second time this year after she did not make it clear that the post was an ad.

Read more here. 

*This comes on the back of the CMA’s recent launch of an investigation into influencer marketing – through which they hope to examine the problem of social media influencers not disclosing brand deals and sponsorships. The fact that this is the second-time Louise has been reprimanded suggests that the issue does not lie with the influencers themselves, but more so, their agents – perhaps these are the people that need to face the consequences? *

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