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Snapchat launches ‘Bounce’, its own version of Instagram’s ‘Boomerang’ – 04.08.2018

Snapchat launches ‘Bounce’, its own version of Instagram’s ‘Boomerang’

Snapchat has launched its own version of Instagram’s ‘Boomerang’ – a new feature it calls ‘Bounce’.

Read more here. 

 * When Facebook and Instagram started copying Snapchat’s Stories two years ago, the last thing we expected is for Snapchat to start copying some of the former’s features. While it’s an interesting creative addition to Snapchat, ‘Bounce’ is unlikely to make a big difference to the way people use the app. Perhaps more significant is another recent feature – the ability for users to keep messages in threads for up to 24 hours. Previously, messages were automatically erased after being read. Users will now have the option to turn the feature on in specific chats. This feature increases the platforms messaging function, therefore directly aligning it with other messaging apps such as Instagram DMs and Facebook Messenger. *

 

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WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from AppTopica, collectively having spent 85bn hours in WhatsApp over the past three months.

Read more here. 

* The figures demonstrate the pervasive potential of dark social marketing. In 2016, Adidas experimented with this by introducing its own network of dark social influencers, known as Tango Squads. While social media platforms like Instagram are introducing measures to curb time spent online, WhatsApp has so far made no indication that it is working to cut down the amount of time users spend in the app.*

 

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UK media giants call for independent oversight of Facebook, YouTube and Twitter

The UK’s leading broadcasters and ISPs have called for the government to introduce independent regulatory oversight of social media content.

Read more here. 

* There have been increasing calls for regulation of social media platforms during recent times. Whilst the major platforms have all committed to ‘cleaning up’ the content on their platforms, perhaps an independent oversight is what is truly needed to address the problem.*

 

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