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Teens say social media makes them less lonely and more confident, poll finds – 11.09.2018

Teens say social media makes them less lonely and more confident, poll finds

Today’s teens are always on their smartphones, many check social media ‘constantly’ and prefer texting over face-to-face communication.

But a new poll finds that these same teens also say that social media has a positive effect on their lives, helping them feel more confident, less lonely and less depressed.

Read more here. 

* The effects of social media and smartphones on teens have been the focus of many studies and articles in recent years. Much of the discourse has centred around social media addiction, stilted social skills, and, notably, increased feelings of isolation and depression. However, Common Sense’s report does not paint as bleak a picture.*

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 Burberry to drop first Tisci products through exclusive 24-hour releases

 Burberry is releasing limited edition products through a series of 24-hour releases across its Instagram and WeChat channels, as well as in-store at its flagship in London.

Read more here. 

 *This ‘drop’ culture is reflective of the strategy applied in the streetwear market, whereby new items are released on given days, often for a set amount of time only, in order to drive hype around their exclusivity. This is not the first time Burberry has launched a bespoke e-commerce experience through its social channels. For Chinese Valentine’s Day this year, it launched a WeChat mini-program that encouraged couples to take a quiz which, once completed, gave them access to a range of exclusive products.*

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Instagram is testing video tagging

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos.

Read more here. 

*Tagging videos, is an obvious, if long past due, next step for the platform, and one that can drive increased engagement and build on the existing popularity of Instagram’s video features.*

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