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Twitter is bringing back the chronological timeline – 18.09.2018

Twitter is bringing back the chronological timeline

Twitter has announced that it will bring back a form of the pure chronological timeline that users can opt into.

Read more here. 

 *This is a surprise decision from Twitter: since 2016, the platform has denounced the cries of disgruntled users and stuck with its decision to use the algorithm-driven feed. The bigger breakthrough with this announcement though: Twitter actually appears to be listening. So how about that edit button…?*

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 Instagram adds a shopping tab to the Explore page

Instagram is adding a shopping tab to the Explore page, allowing you to thumb through a dedicated feed of shoppable merchandise from various sellers. As part of the launch, Instagram will let sellers add stickers to their ephemeral Stories for the first time, letting buyers make purchases from the Stories feed by tapping on merchandise.

Read more here.

* It seems that the company is making a significant push into e-commerce market and looking to build on the current enthusiasm and popularity of the app. It first began testing a shopping feature in November 2016, rolling it out more widely in March of last year. In June, it started testing shoppable Stories.*

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 Netflix will soon be required to create local content

 At least 30% of content created by streaming platforms will soon have to be locally-focused, according to a new European quota.

Read more here. 

* The law, pushed by the European Union, will have its greatest effect on Netflix and Amazon, whose media libraries will be required to cater to local audiences. Arguably though, Netflix is already close to meeting this quota: in July this year, Netflix committed to producing more original content by black creators in order to better reflect the diversity of its audience.*

 

 

 

 

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