Menu×

Twitter tests upvoting and downvoting on tweets – 20.09.2018

Twitter tests upvoting and downvoting on tweets

While Facebook has been rolling out its downvote button to more users since May, Twitter has just started experimenting with an upvote/downvote system as well.

Read more here.

*Big social networks have traditionally moved away from reverse chronological feeds and timelines, relying instead on algorithms to surface more and more relevant content for their users. Could the upvote/downvote system used by others like Reddit, be applied where algorithms have failed?*

———————

Amazon launches Scout, a machine learning-powered visual shopping tool

Amazon is experimenting with a new tool called Scout designed to help shoppers better figure out what they want to buy in a more visual fashion. Using a combination of imagery, a thumbs up and down voting mechanism, and machine learning technology, Scout offers an almost Pinterest-like way of browsing Amazon products, then refining recommendations through user input.

 Read more here.

*While Amazon has just about any product you could want, finding items you like when you only have a vague idea of what you want can be more difficult. Specifically, it focuses on solving two dilemmas, an Amazon spokesperson said: “I don’t know what I want, but I’ll know it when I see it” and “I know what I want, but I don’t know what it’s called.”*

———————

Facebook renames canvas ads Instant Experiences and rolls out new capabilities

Facebook offers ready-made template options including “Instant Storefront,” which presents products in a neat grid format; “Instant Lookbook,” which showcases products in a lifestyle setting; and more. The newest template is called “Instant Form,” and it allows users to share their contact info with a company and request more information from them.

Read more here.

*Facebook has said that this update enables businesses of all sizes to create Instant Experiences with ease, and to achieve different marketing objectives*

———————