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Burberry fashions fresh approach with Instagram product launches  – 31.10.2018

Burberry fashions fresh approach with Instagram product launches

Fashion house Burberry has confirmed that it will launch selected products on Instagram in a bid to better connect with younger consumers. This strategy will see selected products launched on the pictorial social network as well as China’s WeChat, Korea’s Kakao and Japan’s Lin services – entirely eschewing a traditional unveil in store or on the Burberry website.

Read more here. 

* This e-commerce move is the latest break with convention to be masterminded by new chief executive officer Riccardo Tisci. It is a similar move to the flash releases of streetwear brands such as Supreme and Palace Skateboards, and will inevitably capture the attention of younger, digitally-focused consumers.*

 

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Facebook shares climb despite Q3 user growth and revenue

For the second consecutive quarter, Facebook’s growth has stalled in the U.S. and Canada and it’s lost active users in Europe. Facebook might not be able to add many more users in the U.S. and Canada, but it’s making more money from those already on the service.

Read more here. 

* These results are particularly interesting given the recent spate of scandals Cambridge Analytica, fighting fake news etc. Whilst it seems that users are maybe losing faith in the platform, brand investment has continued (as highlighted by the increased income from ad spend).*

 

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Facebook bans the Proud Boys, cutting the group off from its main recruitment platform

Far-right group Proud Boys and its founder Gavin McInnes have been banned from Facebook and Instagram. The thinly-veiled white nationalist group used Facebook as a recruiting tool, with numerous groups and pages to organise and attract members.

Read more here.

* Facebook’s ban comes after Twitter had done the same back in August. Whilst this is a great first step: McInnes’ page appears to be inactive, a search for “Proud Boys” on Facebook still unearths a handful of regional pages.*