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easyjet re-engineers booking experience for Instagram generation – 01.10.2018

easyjet re-engineers booking experience for Instagram generation

easyJet is advertising Look&Book, a new search function in its app that can be fed with an Instagram picture of a location to serve up the best easyJet route and flight options for reaching it.

Read more here. 

 

* The airline appears to have drawn inspiration from Asos who created a search function that enabled users to search its catalogue by using a photo of an item of clothing. Features such as this are a great way of targeting the younger audiences who want their items or experience instantaneously, via an app they use on a daily basis.*

 

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 Facebook accidentally blocks stories regarding security breach

Facebook was hit by yet another security breach on Thursday, a vulnerability that affected as many as 50 million users. If that security scandal wasn’t bad enough, reports suggest Facebook attempted to stop users from sharing certain stories related to the breach.

Read more here. 

 *Whilst Facebook itself has clarified that this was an issue with the automated moderation system, this incident it does highlight — yet again — the flaws in Facebook’s algorithms and automated software.*

  

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Nearly a quarter of US households own a smart speaker, according to Nielsen

 Smart speaker love is in full effect for US consumers, with 24 percent of US households owning a smart speaker, and 40 percent of those households owning multiple speakers, according to Nielsen’s latest study.

Read more here. 

 * Devices like Amazon’s Echo, Google’s Home speaker, and Apple’s HomePod have taken off in recent years, and it seems that trend is continuing. Statistics such as this illustrate how far voice assistance have come, quelling the initial questions about whether such technology would prove to be popular.*

 

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