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Facebook news feed now downranks sites with stolen content – 17.10.18

Facebook news feed now downranks sites with stolen content

Facebook is demoting websites that illicitly scrape and republish content from other sources with little or no modification. It will show links less prominently in the News Feed if they have a combination of content inauthenticity along with either clickbait headlines or landing pages overflowing with low-quality ads.

Read more here.

*If ill-gotten intellectual property gets less News Feed distribution, it will receive less referral traffic, earn less ad revenue and there’ll be less incentive for crooks to steal articles, photos and videos in the first place. That could create an umbrella effect that improves content authenticity across the web.*

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Facebook portal can collect your data for future ad targeting

When Facebook launched Portal, it was quick to brush off the idea of Facebook using data collected from the devices for ad targeting uses. A week later, the story has changed. Portal does not have ads, so your usage data will not be used to target ads on the device. However, this data could be used to target you with ads on other Facebook-owned properties.

Read more here.

*This complete u-turn of messaging is disappointing, but not all that surprising. Portal collects a LOT of data – such as which apps you are using on the device and how long and how often you are using them, frequency of calls, favourite contacts, length of calls etc, so it’s no wonder Facebook wants to use this.*

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Pinterest is turning more of its window shoppers into buyers with new features

The three new features include up-to-date pricing and stock information on all product pins, with links that take pinners to the retailer’s website, plus a new “Products like this” category under each fashion and home decor pin, which includes stylistically similar products that Pinterest thinks that user will like.

Read more here.

*The company says since it began testing the new features in the previous quarter, clicks on products to retail sites increased by 40 percent. That’s a big win for Pinterest, whose business model relies greatly on advertising revenue.*