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KLM launches Augmented Reality for hand baggage check – 03.10.2018

KLM launches Augmented Reality for hand baggage check

Using the KLM app, you can check the dimensions of your baggage to see if it’s the correct size for carry-on or for checking. You open the app, load up the AR bag-checker, and a virtual suitcase appears that you can scan over your actual piece of luggage to see if it fits.

Read more here. 

 * AR tends to get applied to gimmicky marketing experiences, like Air New Zealand’s recent pop-up in Chicago that showed what New Zealand is like through AR to promote its new route. This app is more aligned with utility, and is similar to the Measure app on iOS, which puts a virtual ruler on real-life objects.*

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Samsung gives a voice to the future family 

A new advertising campaign showcases how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses. In the campaign film, the young daughter interacts with her mother through the AI voice assistant, despite her mother’s notable absence. 

Read more here. 

*Whilst the hands-free functionality of voice assistants has positioned these devices as a tool to aid disabled consumers, Samsung is imagining how its technology could be used to support families and continue legacies in the far future.*

 

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It’s going to be an Instagram Christmas                                                                                                  

This holiday season, Gen Z shoppers, or those people between the ages of 17 and 22, are expected to be browsing their Instagram and Snapchat accounts on their phones more than their computers in search of the perfect gifts. Of those people who plan to shop online  (84%), 16% said they plan to use smartphones to shop, up from 12% a year ago.

Read more here. 

* While desktop computers have historically been the primary method of browsing the web, stats such as this suggest that smartphones are increasingly becoming the browsing platform of choice –  proving that shopping is moving to mobile, especially for younger customers.*

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