Pinterest upgrades its self service ads experience with new features – 26.10.18
Pinterest upgrades its self service ads experience with new features
The campaign creation process has now been streamlined, with the ability for advertisers to launch ads on their own schedule with the new “pause campaign” feature. This allows advertisers to review Pins before going live. Also, advertisers can now select multiple Pins to promote at once and identify Pins easily with “a new search bar and boards filter.”
*It’s the perfect time for Pinterest to optimise its features in this way; Pinterest is a platform used mostly for inspiration, and that is exactly what most users will be doing over the holiday season.*
Facebook announces new ways to share and connect with music
Facebook this week announced new ways for people to express themselves and share their love of music on its platform with three new updates: Music on Facebook Stories, an expansion of Lip Sync Live, and the ability to add songs to Profiles.
*In a Newsroom statement, a spokesperson stated; ‘Moments are remembered and accentuated with music, and we can’t wait to see all the ways people around the world get creative with these features.’ This move feels like a nod to a MySpace era, and the real difference will be if brands/artists themselves interact with these features.*
Snapchat loses 2m more users in Q3 as shares prices hits a new low
Snapchat’s daily active user count dropped again, this time by 1 percent to 186 million, down from 188M and a negative 1.5 percent growth rate in Q2. User count is still up 5 percent year-over-year, though.
*CEO Evan Spiegel admitted that “While we have incredible reach among our core demographic of 13- to 34-year-olds in the US and Europe, there are billions of people worldwide who do not yet use Snapchat.” He explained that the 2 million user loss was mostly on Android where Snapchat doesn’t run as well as on iOS.*