Snapchat is creating an AR-enabled TV series – 18.10.18
Snapchat is creating an AR-enabled TV series
Users of the photo-sharing app can not only watch the shows, but step into their narratives using augmented reality (AR). Snap Originals, which will drop new episodes daily all targeted at teen audiences. Viewers can watch the episodes through the existing Snapchat app, and can also be immersed in the shows with a new AR portal.
Read more here.
*In a bid to entertain shorter attention spans, brands such as Snapchat are inviting teenagers to play a role in their storytelling.*
Twitter tests out ‘annotations’ in Moments
Called “annotations”, the morsels of info aim to clarify and provide context for the tweets that comprise Twitter’s curated trending content. According to the product team, they are authored by Twitter’s curation group.
Read more here.
*While it’s a tiny feature tweak, annotations are another sign that Twitter is exploring ways to infuse its platform with value and veracity in the face of what so far appears to be an intractable misinformation crisis.*
Twitter makes it easier to see enforcement taken on reported tweets
Before, Twitter had experimented with showing or hiding the tweet you reported, but users told the company they sometimes needed to refer back to the tweet – like when they’re trying to report it to law enforcement. Now, Twitter says it will hide the tweet behind an informational notice, but you can tap the notice to view it again.
*The company has been trying to crack down on the rampant abuse and harassment that occurs on its platform, while also being careful about making sure its rules are understood and properly enforced.*