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Twitter to run real-time ads on London’s Picadilly Lights to mark ‘cultural moments’  – 30.10.2018

Twitter to run real-time ads on London’s Picadilly Lights to mark ‘cultural moments’

London’s iconic Piccadilly Lights is to welcome Twitter for the first time. The social platform will make its debut on the legendary advertising corner, with a campaign that displays ‘big cultural moments in real time.’

Read more here.

* The ads will run intermittently from now, through to the New Year, and it will show real-time ads that are triggered by cultural moments. This forms part of Twitter’s strive to cement itself as the home of breaking news – and what better place to display this news than on the iconic billboards that sit at the heart of the UK’s capital city.*

 

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Tablet ownership is on the decline 

 According to research by CivicScience, US adults are losing interest in tablet computers. While ownership peaked at 56% at the start of 2017, it appears to be on a downward trajectory.

Read more here. 

* With smartphones becoming more sophisticated, we can anticipate that new, more immersive Interface technology will quickly become a reality, and more so than ever, brands will need to consider adopting a mobile-first approach.*

 

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Snap expands Snapchat Shows with 25 new series out of the UK

Snapchat is adding 25 new series out of the UK to the platform from some 17 different content producers, aimed at millennial audiences.

Read more here.

* Today’s news underscores the focus that the platform is putting on building more engagement directly in specific markets, and subsequently its revenues, and how it is looking to TV-style content to do that.*