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Channel 4 to launch weekly news show on Facebook Watch – 12.11.2018

Channel 4 to launch weekly news show on Facebook Watch

Channel 4 has inked a deal with Facebook Watch to broadcast an exclusive weekly news show on the service, Undiscovered.

Read more here. 

* The show marks the latest commission from Facebook as part of its funded news shows initiative announced earlier this year. Broadcasters and publishers involved receive marketing support in Facebook’s news feed to drive interest in the Watch shows. Perhaps this is the platform’s way of capturing the attention of those who currently use YouTube to view their video content.*

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Scottish VR specialists to help transform teaching in schools

Digital realities specialists Sublime are joining forces with Scottish academics to deliver virtual reality (VR) teaching in schools. The platform will allow students studying topics such as physics, chemistry, geology, anatomy, philosophy and history to learn through VR teaching.

Read more here. 

 * The benefits of virtual reality units in education are pretty clear; more student engagement, faster learning and better quality of education. However, the introduction of this technology has always been hindered by the high installation costs. Will partnerships such as this help encourage more government funding, thus helping make the technology more accessible.*

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Facebook enters the world of retail with Macy’s pop-ups

Facebook is opening a number of physical pop-ups in Macy’s stores around the US. The Market will feature products from 100 of its best-loved brands on Instagram and Facebook, including small businesses and digital start-ups.

Read more here. 

* The aim of the project is to introduce emerging brands to new audiences. Following recent controversies surrounding user data, Facebook has been working to rectify its image problem by showing how it can benefit small businesses while surprising and delighting its users.• 

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