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Children’s digital footprints are increasing – 13.11.2018

Children’s digital footprints are increasing

According to a new UK government report, internet giants and toy manufacturers must be more transparent about their collection of data in relation to children. It found that children aged between 11 and 16 post on social media an average of 26 times a day, which means that they are likely to have posted 70,000 times by the age of 18.

Read more here. 

* In the wake of GDPR, it is clear that brands must double-down on protecting children’s data. Earlier this year, SuperAwesome launched a kid-friendly alternative to YouTube’s embedded video player.*

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This hotel provides social media sitters who take care of your ‘gram while you relax

In Switzerland, Ibis hotels offer this particular service: “social media sitters.” In other words, they provide professional Instagrammers – actual local influencers – who will shoot, edit, and post on your Instagram while you relax and really appreciate your weekend.

Read more here. 

* Whilst this clearly is a novelty experience designed to capture the attention of the press and media, rather than encouraging customer’s to purchase it, it does highlight a key issue relating to the pressures of experiencing an ‘Instagram-worthy’ getaway.*

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FT’s hunt for interactive audio and voice ‘sweet spot’ begins with Hidden Cities: Berlin

The Financial Times has released its first interactive audio experience on Google Assistant. Hidden Cities: Berlin is the title’s nine-part interactive, human-voiced, audio documentary series, launched in partnership with Google. It allows listeners to inquire their way through the cultural nuances of the German city of Berlin using the app’s voice to text technology.

Read more here.

* The FT is claiming a first with the series, stating that no other commercial publisher has developed a similar product for voice interfaces. It hopes the early adoption of voice journalism will help sell subscriptions to its audio listeners, a segment that is 60% millennial and 60% non-subscribers. By adding a layer of interactivity, it also hopes to capture  a younger audience.*

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