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 Facebook takes on LinkedIn as a career portal with e-learning, expanded mentorship and jobs features – 14.11.2018

Facebook takes on LinkedIn as a career portal with e-learning, expanded mentorship and jobs features

Facebook has launched a new education portal, Learn with Facebook. It is also expanding features for two services it had already launched – Mentorships and Jobs.

Read more here. 

* This a strong signal of how Facebook is continuing to work on ways of diversifying its platform and the reasons that people come to use it. It will be interesting to see how this performs in comparison to the current industry leader, LinkedIn.*

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Snapchat introduces new ‘Friendship Profiles’ feature

Snapchat’s new Friendship Profile feature allows users to celebrate their friendships with others. All they have to do is tap on a friend’s Bitmoji to find their Friendship Profile which includes the images, videos, messages, links and other things that they and their friends have saved in Chat.

Read more here. 

* The introduction of friendship profiles is one of several steps the platform is making today to promote close friendships. The use of Bitmojis suggests that Snapchat is continuing to focus on its younger audience, as opposed to attempting to draw in older demographics.*

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 ASOS and Boursorama Bank team up to create extra-long discount code 

The extra-long discount code is printed on newspapers and outdoor displays and in order to redeem the code online, customers then have to read through the entire copy and type it up during checkout on ASOS.

Read more here. 

* Recently, brands have begun to deploy traditional advertising techniques as a way to pique the consumers’ curiosity and temporarily unglue them from their phones. In creating this unusual approach, both brands have managed to find a new way to communicate with a customer base that is notoriously adverse to advertising.*

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