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Instagram is cracking down on fake likes and followers – 20.11.18

Instagram is cracking down on fake likes and followers

Instagram announced it will be relying on “machine learning tool” to crack down on people gaming the system with fake likes and followers.

Read more here. 

* As Instagram grows into a platform for influencers and brands to hawk more products, more accounts will inevitably turn to third-party apps to artificially boost the popularity of posts. Like with Twitter’s crackdown on bots, weeding out fraudulent activity is something Instagram will need to continue addressing if it wants to protect the integrity of its ad business.*

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Snapchat launches new shopping channel in Discover ahead of Black Friday

Ahead of the Black Friday shopping rush, Snapchat has launched a new Discover channel called ‘Shop and Cop’, which will highlight app-exclusive eCommerce deals from chosen brands and enable on-platform purchasing of those items.

Read more here. 

* The option furthers Snapchat’s eCommerce and on-platform buying efforts. Users can, of course, already make purchases of selected items within the app, but this new option is something of a testing ground both for integration with Shopify (which could be extended to all Shopify merchants) and highlighting of specific deals within Discover, boosting awareness..*

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#Girlboss is launching a LinkedIn-like platform exclusively for women

Girlboss Sophia Amoruso announced the launch of a new LinkedIn-like networking platform, exclusively for women. It will debut early next year.

Read more here.  

* The Girlboss movement grew through the publication of numerous articles, a podcast and Sophia’s book. But she also built up a strong online community, with her Facebook Group bringing together over 5,000 women. Launching a platform to engage with this community seems like the natural next step.*

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